artforum magazine

production specs



FULL PAGE


TRIM: 10 1/2“ x 10 1/2” (26.7 cm x 26.7 cm)
BLEED: 10 3/4“ x 10 3/4” (27.3 cm x 27.3 cm)


HALF PAGE


Vertical


9 3/4“ h x 4 1/2” w
24.7 cm h x 11.4 cm w


HALF PAGE


Horizontal


4 3/4“ h x 9 1/4” w
12.1 cm h x 23.5 cm w


QUARTER PAGE


Square


4 3/4“ h x 4 1/2” w
12.1 cm h x 11.4 cm w

PRODUCTION SPECIFICATIONS:


DIRECT-TO-PLATE

Artforum is printed on a web offset press, using a 4-color (cyan, magenta, yellow, black) halftone separation process. Page size is 10 1/2 x 10 1/2“ (26.7 x 26.7 cm). Text should be no closer than 1/4” to the edge of the cut page (not the bleed). Full-bleed size is 10 3/4 x 10 3/4" (27.3 x 27.3 cm). Improperly sized material may be altered at Artforum’s discretion. Artforum only accepts digital files for direct-to-plate output. We no longer accept film.

We strongly prefer Adobe InDesign files (must include all necessary fonts; must also include graphics/logos/pictures in TIFF or EPS format at sufficient resolution†). We will also accept Illustrator EPS or PDF files.

DESIGN

When supplying photographic material for design purposes, digital images should be at least 300 dpi at 100%. Lineart: 600 dpi at 100%. If supplying transparency material please provide sharp 4 x 5“ (or larger) transparencies or 8 x 10” (or larger) prints. Artforum is not responsible for clarity of reproduction from smaller transparencies or prints. All copy for typesetting can be e-mailed to the New York office. PDF proofs will be e-mailed for approval. Artforum does not supply color proofs. Artforum is not responsible for incorrect text knockout and overprint settings in files supplied by advertisers.

COLOR SPECIFICATIONS

Artforum is printed in CMYK color. We use the Pantone process-color simulator to convert PMS colors to process colors. Artforum is not responsible for any change of color due to conversion. Additional colors such as metallics and fluorescents are available at Artforum’s discretion for full-page ads. The charge for additional colors is $900. All images other than 4-color must be supplied in b&w. All full-bleed grays are prone to streaking.

COLOR PROOF

All full-page color ads must be accompanied by a color proof. Artforum can only guarantee color matching to the following digital dot proofs: PolaProof, Kodak Approval, Fuji Final Proof. Artforum will not assume responsibility for color matching to any other type of proof. A digital dot proof is not required for black-and-white ads. See “Other Production Charges” for missing- or incorrect-proof fees.

Images: 300 dpi at 100%. Lineart: 600 dpi at 100%.

Production charges will apply to improperly submitted materials.

PLEASE CONTACT ELIZABETH GROSSER
(advertising@artforum.com) WITH ANY PRODUCTION INQUIRIES.