January 2014

Jean-Luc Godard’s cinema of coming attractions

J. Hoberman

“GUIDING . . . THE SPECTATOR into a desired direction (or a desired mood)” was, for the young Sergei Eisenstein, “the main task of every functional theater.” Or, as Variety declared in a 1994 article on the efficacy of the little movie ads known as coming attractions: “TRUTH ABOUT TRAILERS: THEY WORK.”  Eisenstein’s montage of attractions, Tom Gunning’s cinema …

ARTFORUM SUBSCRIBERS have full access to this issue. If you are a subscriber, but haven't activated your online account log in below to activate your subscription online.

SUBSCRIBE NOW for immediate access to this issue and to our online archives, and receive the printed magazine for only $46 a year.* Plus, you'll receive a year of Bookforum, Artforum's award-winning book review, at no additional charge.**

Login to purchase online access to the January 2014 issue for $5.99 or order the print edition for $15.00.***

* This rate applies to domestic US subscriptions.

** Bookforum is included in individual domestic subscriptions only.

*** Price does not include shipping and handling fees.