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John Feodorov's work critiques stereotypes present in American culture, where Native Americans are idealized as the living embodiment of spirituality by New Age consumerists. Fedorov addresses clichés through a humorous interjection of "sacred" items into recognizable consumer products, investing installations and sculptural objects with whimsy and fantasy.
John Feodorov is featured in the Season 1 episode "Spirituality" of the Art21 series "Art:21 Art in the Twenty-First Century."
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